In-game advertising, by invitation
Premium ads, only inside Zuuks games.
tPiy is a closed mobile ad network. It shows a small number of carefully reviewed ads to the players of Zuuks games — such as Bus Simulator: Ultimate and Truck Simulator: Ultimate — and nowhere else.
tPiy at a glance
- Closed networkAccounts by invitation only.
- Fixed pricesA price list — no auctions, no bidding.
- Reviewed by peopleEvery ad is checked before it runs.
- 13+ gamesBrand-safe; personalised ads only with consent, never for players known to be under 18.
01What tPiy is
One network, one studio’s games.
tPiy sells ad space in the mobile games of the Zuuks studio. tPiy is a separate company with the same owners as Zuuks, and for now Zuuks games are the only place where tPiy ads appear.
When a player opens a game, the game asks tPiy once whether there is an ad for this session. If there is, the ad is downloaded in the background and shown at a natural break — after a level, or when the player chooses to watch a video for a reward. If there is not, the game simply carries on with its regular ad partners. Nobody waits for tPiy.
02For advertisers
Seen in full, at a price you know in advance.
Reach the players of Zuuks games with a small number of premium ads, in formats they actually watch.
Fixed, transparent prices
You pay a fixed CPM from our price list, set per country group, ad type and platform; for a campaign targeted at an audience segment, the list CPM is multiplied by the segment’s multiplier shown in the panel. No auctions and no bidding: everyone pays the same price for the same country group, ad type, platform and audience. We share the price list on request.
Prepaid credit
You buy credit in advance by bank transfer; each impression is deducted at the list price. We never charge more than your budget or your credit.
Every ad reviewed
Our team reviews every campaign and creative before it goes live. Approval takes a few hours — not seconds — and keeps the network clean.
A brand-safe 13+ audience
All Zuuks games are rated 13+. Target by country, language, device and game — and by segments such as payers or highly engaged players, which reach only players who consented to personalised ads and are not known to be under 18.
Formats players watch
Image and video interstitials, and rewarded video with an end card, in landscape and portrait.
Clear reporting
Impressions, clicks, video completions and spend in your own panel, compiled every hour. Aggregated only — never players’ personal data.
Accounts are opened by invitation. Tell us about your company and our team will get back to you.
03For players
Ads that respect the game — and you.
In some Zuuks games you may see a tPiy ad at a natural break, or when you choose to watch a video for a reward. Every tPiy ad is labelled “Ad” and has a “Why this ad?” button.
Ads are chosen by context — the game, your country and your language. Only if you have actively consented to personalised ads — on iOS, this includes allowing tracking — may tPiy also use how you play, for example whether you have made purchases. Players known to be under 18 never get personalised ads, and tPiy never collects your name, precise location, contacts or payment details.
04For publishers
Built for Zuuks games first.
For now tPiy serves only Zuuks games. Publishers manage apps, ad placements, rewards and earnings in the Monetize panel, and authorise tPiy in their app-ads.txt file.
05Request access
Want to advertise with tPiy?
tPiy is invite-only. Tell us about your company and what you would like to promote. Our team will contact you, explain how it works and share the price list.
- Companies only — we invoice a company.
- Prepaid credit, paid by bank transfer.
- Every ad must suit players aged 13 and older.
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